Image from Coce

Great answers to tough marketing questions / P.R. Smith.

By: Material type: TextTextPublisher: London ; Sterling, VA : Kogan Page, 2003Edition: Second editionDescription: xv, 298 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0749440228
  • 9780749440220
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13 .S598 2003
Contents:
1. Basic concepts and definitions of marketing -- 2. Segmentation, position and the marketing mix -- 3. Marketing planning -- 4. Buyer behaviour -- 5. Marketing research -- 6. Product decisions -- 7. Service decisions -- 8. Pricing decisions -- 9. Distribution decisions -- 10. Integrated marketing communications -- 11. E-marketing.
Review: "Refreshingly easy to read - and use - Great Answers to Tough Marketing Questions provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge an immediate boost." "Whether you're a first-time manager, a student of marketing or even a seasoned practitioner, you'll find Paul Smith's original, fast-paced approach inspiring. Spot-on answers reveal both practical solutions and deeper insights into every aspect of the marketing discipline."--BOOK JACKET.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 SMI (Browse shelf(Opens below)) 1 Available A288167B

Includes bibliographical references and index.

1. Basic concepts and definitions of marketing -- 2. Segmentation, position and the marketing mix -- 3. Marketing planning -- 4. Buyer behaviour -- 5. Marketing research -- 6. Product decisions -- 7. Service decisions -- 8. Pricing decisions -- 9. Distribution decisions -- 10. Integrated marketing communications -- 11. E-marketing.

"Refreshingly easy to read - and use - Great Answers to Tough Marketing Questions provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge an immediate boost." "Whether you're a first-time manager, a student of marketing or even a seasoned practitioner, you'll find Paul Smith's original, fast-paced approach inspiring. Spot-on answers reveal both practical solutions and deeper insights into every aspect of the marketing discipline."--BOOK JACKET.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha