Great answers to tough marketing questions / P.R. Smith.
Material type: TextPublisher: London ; Sterling, VA : Kogan Page, 2003Edition: Second editionDescription: xv, 298 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0749440228
- 9780749440220
- 658.8 21
- HF5415.13 .S598 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8 SMI (Browse shelf(Opens below)) | 1 | Available | A288167B |
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658.8 SER Services marketing / | 658.8 SER Services marketing / | 658.8 SHA Marketing : theory, evidence, practice / | 658.8 SMI Great answers to tough marketing questions / | 658.8 WAL Marketing strategy : a decision-focused approach / | 658.8 WAL Marketing strategy : a decision-focused approach / | 658.8 WEI Building an import/export business / |
Includes bibliographical references and index.
1. Basic concepts and definitions of marketing -- 2. Segmentation, position and the marketing mix -- 3. Marketing planning -- 4. Buyer behaviour -- 5. Marketing research -- 6. Product decisions -- 7. Service decisions -- 8. Pricing decisions -- 9. Distribution decisions -- 10. Integrated marketing communications -- 11. E-marketing.
"Refreshingly easy to read - and use - Great Answers to Tough Marketing Questions provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge an immediate boost." "Whether you're a first-time manager, a student of marketing or even a seasoned practitioner, you'll find Paul Smith's original, fast-paced approach inspiring. Spot-on answers reveal both practical solutions and deeper insights into every aspect of the marketing discipline."--BOOK JACKET.
Machine converted from AACR2 source record.
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