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The history and advancement of African Americans in the advertising industry, 1895-1999 / Janice Ward Moss.

By: Material type: TextTextSeries: Black studies ; v. 19.Publisher: Lewiston, N.Y. : Edwin Mellen Press, [2003]Copyright date: ©2003Description: ix, 82 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0773469451
  • 9780773469457
Other title:
  • History and advancement of African Americans in the advertising industry, eighteen ninety five-nineteen ninety nine
  • History and advancement of African Americans in the advertising industry, 1895 to 1999
  • African Americans in the advertising industry, 1895-1999
Subject(s): DDC classification:
  • 659.108996073 21
LOC classification:
  • HF5813.U6 M584 2003
Contents:
Ch. I. The Images of African Americans in the Advertising Industry -- Ch. II. The Development and Advancement of the African American Consumer Market -- Ch. III. Viewpoints from Advertising Industry and Media Professionals.
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Includes bibliographical references (pages 77-80) and index.

Ch. I. The Images of African Americans in the Advertising Industry -- Ch. II. The Development and Advancement of the African American Consumer Market -- Ch. III. Viewpoints from Advertising Industry and Media Professionals.

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