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Advertising and societies : global issues / Katherine T. Frith, Barbara Mueller.

By: Contributor(s): Material type: TextTextSeries: Digital formations ; vol. 14.Publisher: New York : P. Lang, [2003]Copyright date: ©2003Description: 305 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0820462071
  • 9780820462073
Subject(s): DDC classification:
  • 659.1042
LOC classification:
  • HF5823 .F9826 2003
Contents:
Ch. 1. International Advertising and Globalization -- Ch. 2. The Globalization Scenario -- Ch. 3. Advertising and Culture -- Ch. 4. Advertising's Economic, Political, and Media Environments -- Ch. 5. Advertising and Regulatory Systems -- Ch. 6. Global Consumer Issues -- Ch. 7. Advertising and Representations of "The Other" -- Ch. 8. Children as Consumers: The Purchasing Power of the Children's Market -- Ch. 9. Advertising of Controversial Products -- Ch. 10. Advertising and Gender Representation -- Ch. 11. The Commercialization of Societies -- Ch. 12. The End of Reality.
Review: "Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1042 FRI (Browse shelf(Opens below)) 1 Available A419256B
Book City Campus City Campus Main Collection 659.1042 FRI (Browse shelf(Opens below)) 1 Available A259339B
Book City Campus City Campus Main Collection 659.1042 FRI (Browse shelf(Opens below)) 1 Available A259341B
Book City Campus City Campus Main Collection 659.1042 FRI (Browse shelf(Opens below)) 1 Available A312513B

Includes bibliographical references and index.

Ch. 1. International Advertising and Globalization -- Ch. 2. The Globalization Scenario -- Ch. 3. Advertising and Culture -- Ch. 4. Advertising's Economic, Political, and Media Environments -- Ch. 5. Advertising and Regulatory Systems -- Ch. 6. Global Consumer Issues -- Ch. 7. Advertising and Representations of "The Other" -- Ch. 8. Children as Consumers: The Purchasing Power of the Children's Market -- Ch. 9. Advertising of Controversial Products -- Ch. 10. Advertising and Gender Representation -- Ch. 11. The Commercialization of Societies -- Ch. 12. The End of Reality.

"Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use."--BOOK JACKET.

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