MARC details
000 -LEADER |
fixed length control field |
03237pam a22004814i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101182729.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020709s2003 nyua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002010686 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0820462071 |
Qualifying information |
acid-free |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780820462073 |
Qualifying information |
acid-free |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC) 2002010686 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)50164527 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Modifying agency |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.F9826 2003 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1042 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Frith, Katherine Toland, |
Relator term |
author. |
9 (RLIN) |
1032852 |
245 10 - TITLE STATEMENT |
Title |
Advertising and societies : |
Remainder of title |
global issues / |
Statement of responsibility, etc. |
Katherine T. Frith, Barbara Mueller. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York : |
Name of producer, publisher, distributor, manufacturer |
P. Lang, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2003] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
305 pages : |
Other physical details |
illustrations ; |
Dimensions |
23 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Digital formations, |
International Standard Serial Number |
1526-3169 ; |
Volume/sequential designation |
vol. 14 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
Ch. 1. |
Title |
International Advertising and Globalization -- |
Miscellaneous information |
Ch. 2. |
Title |
The Globalization Scenario -- |
Miscellaneous information |
Ch. 3. |
Title |
Advertising and Culture -- |
Miscellaneous information |
Ch. 4. |
Title |
Advertising's Economic, Political, and Media Environments -- |
Miscellaneous information |
Ch. 5. |
Title |
Advertising and Regulatory Systems -- |
Miscellaneous information |
Ch. 6. |
Title |
Global Consumer Issues -- |
Miscellaneous information |
Ch. 7. |
Title |
Advertising and Representations of "The Other" -- |
Miscellaneous information |
Ch. 8. |
Title |
Children as Consumers: The Purchasing Power of the Children's Market -- |
Miscellaneous information |
Ch. 9. |
Title |
Advertising of Controversial Products -- |
Miscellaneous information |
Ch. 10. |
Title |
Advertising and Gender Representation -- |
Miscellaneous information |
Ch. 11. |
Title |
The Commercialization of Societies -- |
Miscellaneous information |
Ch. 12. |
Title |
The End of Reality. |
520 1# - SUMMARY, ETC. |
Summary, etc. |
"Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use."--BOOK JACKET. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
313421 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Social aspects |
9 (RLIN) |
313435 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Intercultural communication. |
9 (RLIN) |
319450 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mueller, Barbara, |
Dates associated with a name |
1958- |
Relator term |
author. |
9 (RLIN) |
411910 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Digital formations ; |
Volume/sequential designation |
vol. 14. |
9 (RLIN) |
1045369 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10778056 |
b |
03-10-17 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
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998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
(2)b |
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Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
nyu |
-- |
0 |