Understanding Chinese consumers : a new way of approaching marketing in Chinese culture / Jan Callebaut, Cis Paelinck & Danny Lam.

By:

Contributor(s):

Material type: Text

TextPublisher: Leuven : Garant, 2000Description: 171 pages : colour illustrations ; 24 cmContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.83430951 CAL (Browse shelf(Opens below))	1	Available		A410198B

Previous								Next
Previous	658.8343 PRO Product experience /	658.8343 SZW Researching customer satisfaction & loyalty : how to find out what people really think /	658.8343 UPS Building brand identity : a strategy for success in a hostile marketplace /	658.83430951 CAL Understanding Chinese consumers : a new way of approaching marketing in Chinese culture /	658.8343099324 SHE New Zealand consumers' attitudes towards foreign products with a main focus on Chinese products /	658.83430994 STR Street markets : small business & farmers' perceptions in Australia & New Zealand /	658.8348 NIX Hard looks : masculinities, spectatorship and contemporary consumption /	Next

"Censydiam Institute"--Cover.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.