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Callebaut, Jan, 1955-

Understanding Chinese consumers : a new way of approaching marketing in Chinese culture / Jan Callebaut, Cis Paelinck & Danny Lam. - 171 pages : colour illustrations ; 24 cm

"Censydiam Institute"--Cover.

ISBN: 904411087X 9789044110876

LCCN: 2001428213

Subjects--Topical Terms:
Consumers--Attitudes--China
Consumers' preferences--China
Marketing--China

LC Class. No.: HF5415.33.C6 / C35 2000

Dewey Class. No.: 658.83430951