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Brandwatching : lifting the lid on the phenomenon of branding / Giles Lury.

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Material type: Text

TextPublisher: Dublin : Blackhall Pub, 1998Description: xiii, 157 pages, plates : illustrations (some colour) ; 24 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 LUR (Browse shelf(Opens below))	1	Available		A183501B
Book	City Campus City Campus Main Collection	658.827 LUR (Browse shelf(Opens below))	1	Available		A219485B

Previous								Next
Previous	658.827 LIN Brand sense : build powerful brands through touch, taste, smell, sight, and sound /	658.827 LIN Private label : turning the retail brand threat into your biggest opportunity /	658.827 LUR Brandwatching : lifting the lid on the phenomenon of branding /	658.827 LUR Brandwatching : lifting the lid on the phenomenon of branding /	658.827 MAC The brand chartering handbook : how brand organizations learn "living scripts /	658.827 MAR The hero and the outlaw : building extraordinary brands through the power of archetypes /	658.827 MCC The fake factor : why we love brands but buy fakes /	Next

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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