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Lury, Giles,

Brandwatching : lifting the lid on the phenomenon of branding / Giles Lury. - xiii, 157 pages, plates : illustrations (some colour) ; 24 cm

Includes bibliographical references and index.

ISBN: 1901657345 9781901657340

Subjects--Topical Terms:
Trademarks
Brand name products
Brand name products--Management
Branding (Marketing)

LC Class. No.: HF6161.B4 / L87 1998

Dewey Class. No.: 658.827