Why we buy : the science of shopping / Paco Underhill.
Material type:
TextPublisher: New York : Simon & Schuster, [1999]Copyright date: ©1999Description: 255 pages ; 25 cmContent type: - text
- unmediated
- volume
- 0684849135
- 9780684849133
- 658.834 21
- HF5415.2 .U53 1999
Contents:
Summary: The science, mechanics, demographics, and dynamaics of shopping.
1. A Science Is Born -- 2. What Retailers Don't Know -- 3. The Twilight Zone -- 4. You Need Hands -- 5. How to Read a Sign -- 6. Shoppers Move Like People -- 7. Dynamic -- 8. Shop Like a Man -- 9. What Women Want -- 10. If You Can Read This You're Too Young -- 11. Kids -- 12. The Sensual Shopper -- 13. The Big Three -- 14. Time, Real and Perceived -- 15. Cash/Wrap Blues -- 16. Magic Acts -- 17. In Cyberspace, No One Can Hear You Shop -- 18. The Self-Exam -- 19. Final Thoughts -- Acknowledgments -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.834 UND (Browse shelf(Opens below)) | 1 | Available | A172782B |
Includes index.
1. A Science Is Born -- 2. What Retailers Don't Know -- 3. The Twilight Zone -- 4. You Need Hands -- 5. How to Read a Sign -- 6. Shoppers Move Like People -- 7. Dynamic -- 8. Shop Like a Man -- 9. What Women Want -- 10. If You Can Read This You're Too Young -- 11. Kids -- 12. The Sensual Shopper -- 13. The Big Three -- 14. Time, Real and Perceived -- 15. Cash/Wrap Blues -- 16. Magic Acts -- 17. In Cyberspace, No One Can Hear You Shop -- 18. The Self-Exam -- 19. Final Thoughts -- Acknowledgments -- Index.
The science, mechanics, demographics, and dynamaics of shopping.
Machine converted from AACR2 source record.
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