Why we buy : the science of shopping /
Underhill, Paco,
Why we buy : the science of shopping / Paco Underhill. - 255 pages ; 25 cm
Includes index.
A Science Is Born -- What Retailers Don't Know -- The Twilight Zone -- You Need Hands -- How to Read a Sign -- Shoppers Move Like People -- Dynamic -- Shop Like a Man -- What Women Want -- If You Can Read This You're Too Young -- Kids -- The Sensual Shopper -- The Big Three -- Time, Real and Perceived -- Cash/Wrap Blues -- Magic Acts -- In Cyberspace, No One Can Hear You Shop -- The Self-Exam -- Final Thoughts -- Acknowledgments -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.
The science, mechanics, demographics, and dynamaics of shopping.
0684849135 9780684849133
99012125
Marketing research.
Consumer behavior.
Shopping
HF5415.2 / .U53 1999
658.834
Why we buy : the science of shopping / Paco Underhill. - 255 pages ; 25 cm
Includes index.
A Science Is Born -- What Retailers Don't Know -- The Twilight Zone -- You Need Hands -- How to Read a Sign -- Shoppers Move Like People -- Dynamic -- Shop Like a Man -- What Women Want -- If You Can Read This You're Too Young -- Kids -- The Sensual Shopper -- The Big Three -- Time, Real and Perceived -- Cash/Wrap Blues -- Magic Acts -- In Cyberspace, No One Can Hear You Shop -- The Self-Exam -- Final Thoughts -- Acknowledgments -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.
The science, mechanics, demographics, and dynamaics of shopping.
0684849135 9780684849133
99012125
Marketing research.
Consumer behavior.
Shopping
HF5415.2 / .U53 1999
658.834