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Advertising works 11 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000 / edited and introduced by Tim Broadbent.

Contributor(s): Material type: TextTextPublisher: Henley-on-Thames, Oxfordshire : WARC, World Advertising Research Center, 2000Description: xxviii, 641 pages : illustrations ; 26 cm + 1 computer disc (12 cm)Content type:
  • text
  • computer dataset
Media type:
  • unmediated
  • computer
Carrier type:
  • volume
  • computer disc
ISBN:
  • 1841160725
  • 9781841160726
Other title:
  • Advertising works eleven
Subject(s): DDC classification:
  • 659.111
LOC classification:
  • HF5813.G7 A381 2000
Contents:
CD-ROM titled: The shortlist of the IPA Advertising Effectiveness Awards.
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"The shortlist the IPA Advertising Effectiveness Awards 2000"--Disc label.

Accompanied by: 1 computer disc (CD-ROM)

Includes bibliographical references and index.

CD-ROM titled: The shortlist of the IPA Advertising Effectiveness Awards.

Machine converted from AACR2 source record.

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