Advertising works 11 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000 /

Advertising works 11 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000 / Advertising works eleven edited and introduced by Tim Broadbent. - xxviii, 641 pages : illustrations ; 26 cm + 1 computer disc (12 cm)

"The shortlist the IPA Advertising Effectiveness Awards 2000"--Disc label. Accompanied by: 1 computer disc (CD-ROM)

Includes bibliographical references and index.

CD-ROM titled: The shortlist of the IPA Advertising Effectiveness Awards.

1841160725 9781841160726


Advertising--Great Britain--Case studies
Advertising--Case studies

HF5813.G7 / A381 2000

659.111

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