Marketing research : an applied orientation / Naresh K. Malhotra [and others].
Material type:
TextPublisher: Frenchs Forest, N.S.W. : Pearson Education, 2001Edition: Second editionDescription: xxiv, 824 pages ; 26 cmContent type: - text
- unmediated
- volume
- 0724810161
- 9780724810161
- 658.83 21
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | South Campus South Campus Main Collection | 658.83 MAR (Browse shelf(Opens below)) | 1 | Available | A496155B |
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| 658.83 MAR Marketing research : an integrated approach / | 658.83 MAR Marketing research / | 658.83 MAR Marketing research / | 658.83 MAR Marketing research : an applied orientation / | 658.83 MCD Marketing research / | 658.83 MCD Marketing research / | 658.83 MCD Marketing research essentials / |
Previous ed.: Prentice Hall, 1998.
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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