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Malhotra, Naresh K.,

Marketing research : an applied orientation / Naresh K. Malhotra [and others]. - Second edition. - xxiv, 824 pages ; 26 cm

Previous ed.: Prentice Hall, 1998.

Includes bibliographical references and index.

ISBN: 0724810161 9780724810161

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

Dewey Class. No.: 658.83