High tech product launch / Catherine Kitcho.
Material type:
TextPublisher: Mountain View, Calif. : Pele Publications, [1998]Copyright date: ©1998Description: xii, 204 pages ; 24 cmContent type: - text
- unmediated
- volume
- 0966660404
- 9780966660401
- 658.8
- HF5415.153 .K55 1998
Contents:
Introduction: The product launch process -- pt. 1. Assessing your product and market. Product definition -- Strategic objectives -- The customer -- The market -- Competition -- Channel marketing -- pt. 2. Developing your marketing strategy. Positioning -- Messaging -- External marketing programs -- Public relations and advertising -- Internal marketing programs -- The marketing plan -- pt. 3. Planning and implementing product launch. The launch team -- The launch plan -- Managing the launch -- Aftermath: lessons learned.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 KIT (Browse shelf(Opens below)) | 1 | Available | A253968B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8 IAC MM4 / | 658.8 JEN Managing business marketing & sales : an international perspective / | 658.8 KER Marketing / | 658.8 KIT High tech product launch / | 658.8 KOT Ten deadly marketing sins : signs and solutions / | 658.8 KOT According to Kotler : the world's foremost authority on marketing answers your questions / | 658.8 KOT Social marketing : influencing behaviors for good / |
Includes index.
Introduction: The product launch process -- pt. 1. Assessing your product and market. Product definition -- Strategic objectives -- The customer -- The market -- Competition -- Channel marketing -- pt. 2. Developing your marketing strategy. Positioning -- Messaging -- External marketing programs -- Public relations and advertising -- Internal marketing programs -- The marketing plan -- pt. 3. Planning and implementing product launch. The launch team -- The launch plan -- Managing the launch -- Aftermath: lessons learned.
Machine converted from AACR2 source record.
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