High tech product launch /
Kitcho, Catherine,
High tech product launch / Catherine Kitcho. - xii, 204 pages ; 24 cm
Includes index.
Introduction: The product launch process -- pt. 1. Assessing your product and market. Product definition -- Strategic objectives -- The customer -- The market -- Competition -- Channel marketing -- pt. 2. Developing your marketing strategy. Positioning -- Messaging -- External marketing programs -- Public relations and advertising -- Internal marketing programs -- The marketing plan -- pt. 3. Planning and implementing product launch. The launch team -- The launch plan -- Managing the launch -- Aftermath: lessons learned.
0966660404 9780966660401
98087052
High technology industries--Management
New products--Marketing
High technology industries--Marketing
HF5415.153 / .K55 1998
658.8
High tech product launch / Catherine Kitcho. - xii, 204 pages ; 24 cm
Includes index.
Introduction: The product launch process -- pt. 1. Assessing your product and market. Product definition -- Strategic objectives -- The customer -- The market -- Competition -- Channel marketing -- pt. 2. Developing your marketing strategy. Positioning -- Messaging -- External marketing programs -- Public relations and advertising -- Internal marketing programs -- The marketing plan -- pt. 3. Planning and implementing product launch. The launch team -- The launch plan -- Managing the launch -- Aftermath: lessons learned.
0966660404 9780966660401
98087052
High technology industries--Management
New products--Marketing
High technology industries--Marketing
HF5415.153 / .K55 1998
658.8