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Persuasion : advances through meta-analysis / edited by Mike Allen, Raymond W. Preiss.

Contributor(s): Material type: TextTextSeries: Quantitative methods in communicationPublisher: Cresskill, N.J. : Hampton Press, c1998Description: viii, 280 pISBN:
  • 1572730676 (pbk.)
  • 1572730668 (hardcover)
Subject(s): DDC classification:
  • 153.852
LOC classification:
  • BF637.P4 P42 1998
Contents:
Contributors -- 1. A Framework for Understanding: Meta-Analyses of the Persuasion Literature -- 2. Meta-Analysis of Controlled Message Designs -- 3. Another Look at Fear-Arousing Persuasive Appeals -- 4. The Persuasive Effects of Testimonial Assertion Evidence -- 5. Comparing The Persuasive Effectiveness One- and Two-Sided Message -- 6. The Effect of Language Intensity on Receiver Evaluations of Message, Source, and Topic -- 7. Forewarning and Persuasion -- 8. The Effects of Distraction During Persuasion -- 9. An Analysis of the Sleeper Effect -- 10. Another Look at the Use of Rhetorical Questions -- 11. The Efficacy of Powerful/Powerless Language on Attitudes and Source Credibility -- 12. Explicit and Implicit Conclusions in Persuasive Messages -- 13. Performing Counterattitudinal Advocacy: The Persuasive Impact of Incentives -- 14. Evaluating the Advice Offered by the Tool Users -- 15. Evaluating and Using Meta-Analytic Knowledge Claims -- Author Index -- Subject Index.
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Includes bibliographical references and indexes.

Contributors -- 1. A Framework for Understanding: Meta-Analyses of the Persuasion Literature -- 2. Meta-Analysis of Controlled Message Designs -- 3. Another Look at Fear-Arousing Persuasive Appeals -- 4. The Persuasive Effects of Testimonial Assertion Evidence -- 5. Comparing The Persuasive Effectiveness One- and Two-Sided Message -- 6. The Effect of Language Intensity on Receiver Evaluations of Message, Source, and Topic -- 7. Forewarning and Persuasion -- 8. The Effects of Distraction During Persuasion -- 9. An Analysis of the Sleeper Effect -- 10. Another Look at the Use of Rhetorical Questions -- 11. The Efficacy of Powerful/Powerless Language on Attitudes and Source Credibility -- 12. Explicit and Implicit Conclusions in Persuasive Messages -- 13. Performing Counterattitudinal Advocacy: The Persuasive Impact of Incentives -- 14. Evaluating the Advice Offered by the Tool Users -- 15. Evaluating and Using Meta-Analytic Knowledge Claims -- Author Index -- Subject Index.

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