Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock.
Material type:
TextPublisher: Thousand Oaks : Sage Publications, [1998]Copyright date: ©1998Description: xiv, 274 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 0761908226
- 9780761908227
- 0761908234
- 9780761908234
- 658.818
- HF5415.2. M393 1998
Contents:
Preface -- Ch. 1. Managing the Sales Forecasting Process -- Ch. 2. Sales Forecasting Performance Measurement -- Ch. 3. Time-Series Forecasting Techniques -- Ch. 4. Regression Analysis -- Ch. 5. Qualitative Sales Forecasting -- Ch. 6. Sales Forecasting Systems -- Ch. 7. Benchmarking Studies: The Surveys -- Ch. 8. Benchmarking Studies: In-Depth Analysis -- Ch. 9. Multicaster Book Version -- Ch. 10. Managing the Sales Forecasting Function -- Index -- About the Authors.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.818 MEN (Browse shelf(Opens below)) | 1 | Available | A246029B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.816 TRA Transfer pricing methods : an applications guide / | 658.816 VOH Principles of pricing : an analytical approach / | 658.816 WIN Pricing / | 658.818 MEN Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / | 658.82 DUN Retailing / | 658.82 FOG New Zealand case studies in marketing / | 658.82 FOG Marketing : New Zealand case studies / |
Includes bibliographical references and index.
Preface -- Ch. 1. Managing the Sales Forecasting Process -- Ch. 2. Sales Forecasting Performance Measurement -- Ch. 3. Time-Series Forecasting Techniques -- Ch. 4. Regression Analysis -- Ch. 5. Qualitative Sales Forecasting -- Ch. 6. Sales Forecasting Systems -- Ch. 7. Benchmarking Studies: The Surveys -- Ch. 8. Benchmarking Studies: In-Depth Analysis -- Ch. 9. Multicaster Book Version -- Ch. 10. Managing the Sales Forecasting Function -- Index -- About the Authors.
System requirements for accompanying computer disk: IBM PC or compatible system; Multicaster.
Machine converted from AACR2 source record.
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