Sustainable marketing : managerial-ecological issues / Donald A. Fuller.
Material type:
TextPublisher: Thousand Oaks, Calif. : Sage Publications, [1999]Copyright date: ©1999Description: xi, 395 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0761912193
- 9780761912194
- 0761912185
- 9780761912187
- 658.8
- HF5413. F85 1999
Contents:
Preface -- Ch. 1. Sustainable Marketing: An Overview -- Ch. 2. New Decision Boundaries: The Product System Life Cycle -- Ch. 3. Sustainable Marketing Strategies -- Ch. 4. Sustainable Products -- Ch. 5. Sustainable Channel Networks -- Ch. 6. Sustainable Marketing Communications -- Ch. 7. Sustainable Pricing -- Ch. 8. Markets and Market Development -- References -- Index -- About the Author.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 FUL (Browse shelf(Opens below)) | 1 | Available | A246036B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8 FIS Services marketing : an interactive approach / | 658.8 FIS Services marketing : an interactive approach / | 658.8 FOO The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services / | 658.8 FUL Sustainable marketing : managerial-ecological issues / | 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 GRE Marketing / |
Includes bibliographical references (pages 363-380) and index.
Preface -- Ch. 1. Sustainable Marketing: An Overview -- Ch. 2. New Decision Boundaries: The Product System Life Cycle -- Ch. 3. Sustainable Marketing Strategies -- Ch. 4. Sustainable Products -- Ch. 5. Sustainable Channel Networks -- Ch. 6. Sustainable Marketing Communications -- Ch. 7. Sustainable Pricing -- Ch. 8. Markets and Market Development -- References -- Index -- About the Author.
Machine converted from AACR2 source record.
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