Sustainable marketing : managerial-ecological issues /
Fuller, Donald A.,
Sustainable marketing : managerial-ecological issues / Donald A. Fuller. - xi, 395 pages : illustrations ; 24 cm
Includes bibliographical references (pages 363-380) and index.
Preface -- Sustainable Marketing: An Overview -- New Decision Boundaries: The Product System Life Cycle -- Sustainable Marketing Strategies -- Sustainable Products -- Sustainable Channel Networks -- Sustainable Marketing Communications -- Sustainable Pricing -- Markets and Market Development -- References -- Index -- About the Author. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8.
0761912193 9780761912194 0761912185 9780761912187
98040124
Green marketing
Consumption (Economics)--Environmental aspects
HF5413. / F85 1999
658.8
Sustainable marketing : managerial-ecological issues / Donald A. Fuller. - xi, 395 pages : illustrations ; 24 cm
Includes bibliographical references (pages 363-380) and index.
Preface -- Sustainable Marketing: An Overview -- New Decision Boundaries: The Product System Life Cycle -- Sustainable Marketing Strategies -- Sustainable Products -- Sustainable Channel Networks -- Sustainable Marketing Communications -- Sustainable Pricing -- Markets and Market Development -- References -- Index -- About the Author. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8.
0761912193 9780761912194 0761912185 9780761912187
98040124
Green marketing
Consumption (Economics)--Environmental aspects
HF5413. / F85 1999
658.8