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The mirror makers : a history of American advertising and its creators / Stephen Fox.

By: Material type: TextTextPublisher: Urbana : University of Illinois Press, 1997Edition: Illini books editionDescription: xxvii, 383 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0252066596
  • 9780252066597
Subject(s): DDC classification:
  • 659.10973 21
LOC classification:
  • HF5813.U6 F66 1997
Contents:
Introduction to the 1997 Edition -- Preface to the 1984 Edition -- Acknowledgments -- Glossary of Abbreviations -- 1. Advertising Prehistory: The Nineteenth Century -- 2. The Age of Lasker -- 3. High Tide and Green Grass: The Twenties -- 4. Depression and Reform -- 5. The Second Boom -- 6. The Creative Revolution -- 7. Real Reform: New Images in the Mirror -- 8. The 1970s: The Cycle Never Stops -- Appendix. The Ten Largest Agencies in U.S. Billings, 1945-1995 -- Manuscript Collections -- Abbreviations of Sources -- Chapter Notes -- Index.
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Includes bibliographical references (pages 338-372) and index.

Introduction to the 1997 Edition -- Preface to the 1984 Edition -- Acknowledgments -- Glossary of Abbreviations -- 1. Advertising Prehistory: The Nineteenth Century -- 2. The Age of Lasker -- 3. High Tide and Green Grass: The Twenties -- 4. Depression and Reform -- 5. The Second Boom -- 6. The Creative Revolution -- 7. Real Reform: New Images in the Mirror -- 8. The 1970s: The Cycle Never Stops -- Appendix. The Ten Largest Agencies in U.S. Billings, 1945-1995 -- Manuscript Collections -- Abbreviations of Sources -- Chapter Notes -- Index.

Reprint. Originally published: New York : Morrow, 1984.

Machine converted from AACR2 source record.

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