The mirror makers : a history of American advertising and its creators / Stephen Fox.
Material type: TextPublisher: Urbana : University of Illinois Press, 1997Edition: Illini books editionDescription: xxvii, 383 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0252066596
- 9780252066597
- 659.10973 21
- HF5813.U6 F66 1997
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.10973 FOX (Browse shelf(Opens below)) | 1 | Available | A148691B | ||
Book | City Campus City Campus Main Collection | 659.10973 FOX (Browse shelf(Opens below)) | 1 | Available | A148692B |
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Includes bibliographical references (pages 338-372) and index.
Introduction to the 1997 Edition -- Preface to the 1984 Edition -- Acknowledgments -- Glossary of Abbreviations -- 1. Advertising Prehistory: The Nineteenth Century -- 2. The Age of Lasker -- 3. High Tide and Green Grass: The Twenties -- 4. Depression and Reform -- 5. The Second Boom -- 6. The Creative Revolution -- 7. Real Reform: New Images in the Mirror -- 8. The 1970s: The Cycle Never Stops -- Appendix. The Ten Largest Agencies in U.S. Billings, 1945-1995 -- Manuscript Collections -- Abbreviations of Sources -- Chapter Notes -- Index.
Reprint. Originally published: New York : Morrow, 1984.
Machine converted from AACR2 source record.
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