The mirror makers : a history of American advertising and its creators /
Fox, Stephen R.,
The mirror makers : a history of American advertising and its creators / Stephen Fox. - Illini books edition. - xxvii, 383 pages : illustrations ; 24 cm
Includes bibliographical references (pages 338-372) and index.
Introduction to the 1997 Edition -- Preface to the 1984 Edition -- Acknowledgments -- Glossary of Abbreviations -- Advertising Prehistory: The Nineteenth Century -- The Age of Lasker -- High Tide and Green Grass: The Twenties -- Depression and Reform -- The Second Boom -- The Creative Revolution -- Real Reform: New Images in the Mirror -- The 1970s: The Cycle Never Stops -- The Ten Largest Agencies in U.S. Billings, 1945-1995 -- Manuscript Collections -- Abbreviations of Sources -- Chapter Notes -- Index. 1. 2. 3. 4. 5. 6. 7. 8. Appendix.
0252066596 9780252066597
97009235
Advertising--History--United States
HF5813.U6 / F66 1997
659.10973
The mirror makers : a history of American advertising and its creators / Stephen Fox. - Illini books edition. - xxvii, 383 pages : illustrations ; 24 cm
Includes bibliographical references (pages 338-372) and index.
Introduction to the 1997 Edition -- Preface to the 1984 Edition -- Acknowledgments -- Glossary of Abbreviations -- Advertising Prehistory: The Nineteenth Century -- The Age of Lasker -- High Tide and Green Grass: The Twenties -- Depression and Reform -- The Second Boom -- The Creative Revolution -- Real Reform: New Images in the Mirror -- The 1970s: The Cycle Never Stops -- The Ten Largest Agencies in U.S. Billings, 1945-1995 -- Manuscript Collections -- Abbreviations of Sources -- Chapter Notes -- Index. 1. 2. 3. 4. 5. 6. 7. 8. Appendix.
0252066596 9780252066597
97009235
Advertising--History--United States
HF5813.U6 / F66 1997
659.10973