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Branding : the power of market identity / by David E. Carter ; with an introduction by Jeffrey F. Rayport.

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Material type: Text

TextPublisher: New York, N.Y. : Hearst Books International, 1999Description: 183 pages : chiefly illustrations ; 26 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 CAR (Browse shelf(Opens below))	1	Available		A182826B
Book	City Campus City Campus Main Collection	658.827 CAR (Browse shelf(Opens below))	1	Available		A183815B

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Previous	658.827 BRA Brand bible : the complete guide to building, designing, and sustaining brands /	658.827 BRU Brand enigma : decoding the secrets of your brand /	658.827 BUC Brand engagement : how employees make or break brands /	658.827 CAR Branding : the power of market identity /	658.827 CAR Branding : the power of market identity /	658.827 CAT Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /	658.827 CHA Brand valued : how socially valued brands hold the key to a sustainable future and business success /	Next

Includes bibliographical references (page 183) and index.

Machine converted from AACR2 source record.

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