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Branding : the power of market identity / by David E. Carter ; with an introduction by Jeffrey F. Rayport.

By: Material type: TextTextPublisher: New York, N.Y. : Hearst Books International, 1999Description: 183 pages : chiefly illustrations ; 26 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0823066312
  • 9780823066315
  • 0688167136
  • 9780688167134
Subject(s): DDC classification:
  • 658.827 21
LOC classification:
  • HD59.2 .C37 1999
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827 CAR (Browse shelf(Opens below)) 1 Available A182826B
Book City Campus City Campus Main Collection 658.827 CAR (Browse shelf(Opens below)) 1 Available A183815B

Includes bibliographical references (page 183) and index.

Machine converted from AACR2 source record.

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