Branding : the power of market identity / by David E. Carter ; with an introduction by Jeffrey F. Rayport.
Material type: TextPublisher: New York, N.Y. : Hearst Books International, 1999Description: 183 pages : chiefly illustrations ; 26 cmContent type:- text
- still image
- unmediated
- volume
- 0823066312
- 9780823066315
- 0688167136
- 9780688167134
- 658.827 21
- HD59.2 .C37 1999
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.827 CAR (Browse shelf(Opens below)) | 1 | Available | A182826B | ||
Book | City Campus City Campus Main Collection | 658.827 CAR (Browse shelf(Opens below)) | 1 | Available | A183815B |
Includes bibliographical references (page 183) and index.
Machine converted from AACR2 source record.
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