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The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.

By: Material type: TextTextPublisher: Thousand Oaks : Sage Publications, [1996]Copyright date: ©1996Description: xii, 296 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0803953798
  • 9780803953796
  • 0803953801
  • 9780803953802
Subject(s): DDC classification:
  • 659.1042 20
LOC classification:
  • HF5813.U6 M327 1996
Contents:
Acknowledgments -- Introduction -- 1. The Changing Nature of Advertising and Control -- 2. Advertising's External and Internal Control: Social Implications -- 3. Place-Based Advertising: Control Through Location -- 4. Controlling Viewer Behavior: Creating the Zapless Ad -- 5. Cross Promotion: Control Through Cooperation -- 6. Sponsorship: Control Behind a Philanthropic Facade -- 7. Commercials, Control and the Computer Revolution -- 8. Conclusion -- References -- Index -- About the Author.
Summary: "Divided into eight elaborate and well-defined chapters that leave out almost nothing that's relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard's The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising's invasion of everything--classrooms, doctors' offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public.""--Publisher description.
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Includes bibliographical references (pages 260-274) and index.

Acknowledgments -- Introduction -- 1. The Changing Nature of Advertising and Control -- 2. Advertising's External and Internal Control: Social Implications -- 3. Place-Based Advertising: Control Through Location -- 4. Controlling Viewer Behavior: Creating the Zapless Ad -- 5. Cross Promotion: Control Through Cooperation -- 6. Sponsorship: Control Behind a Philanthropic Facade -- 7. Commercials, Control and the Computer Revolution -- 8. Conclusion -- References -- Index -- About the Author.

"Divided into eight elaborate and well-defined chapters that leave out almost nothing that's relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard's The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising's invasion of everything--classrooms, doctors' offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public.""--Publisher description.

Machine converted from AACR2 source record.

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