MARC details
| 000 -LEADER |
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| fixed length control field |
03003cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101185434.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
980310s1996 cau b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
95035569 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0803953798 |
| Qualifying information |
c (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780803953796 |
| Qualifying information |
c (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0803953801 |
| Qualifying information |
p (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780803953802 |
| Qualifying information |
p (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b10541160 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)32970407 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
UKV3G |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
LVB |
| -- |
GEBAY |
| -- |
EXW |
| -- |
ZWZ |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5813.U6 |
| Item number |
M327 1996 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1042 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McAllister, Matthew P., |
| Relator term |
author. |
| 9 (RLIN) |
1037842 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The commercialization of American culture : |
| Remainder of title |
new advertising, control, and democracy / |
| Statement of responsibility, etc. |
by Matthew P. McAllister. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer |
Sage Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1996] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 296 pages ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 260-274) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Acknowledgments -- |
| -- |
Introduction -- |
| Miscellaneous information |
1. |
| Title |
The Changing Nature of Advertising and Control -- |
| Miscellaneous information |
2. |
| Title |
Advertising's External and Internal Control: Social Implications -- |
| Miscellaneous information |
3. |
| Title |
Place-Based Advertising: Control Through Location -- |
| Miscellaneous information |
4. |
| Title |
Controlling Viewer Behavior: Creating the Zapless Ad -- |
| Miscellaneous information |
5. |
| Title |
Cross Promotion: Control Through Cooperation -- |
| Miscellaneous information |
6. |
| Title |
Sponsorship: Control Behind a Philanthropic Facade -- |
| Miscellaneous information |
7. |
| Title |
Commercials, Control and the Computer Revolution -- |
| Miscellaneous information |
8. |
| Title |
Conclusion -- |
| -- |
References -- |
| -- |
Index -- |
| -- |
About the Author. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Divided into eight elaborate and well-defined chapters that leave out almost nothing that's relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard's The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising's invasion of everything--classrooms, doctors' offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public.""--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States |
| 9 (RLIN) |
372308 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10541160 |
| b |
26-03-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1042 MAC |
| g |
1 |
| i |
A148709B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$79.93 |
| q |
- |
| r |
- |
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| t |
0 |
| u |
8 |
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0 |
| w |
0 |
| x |
0 |
| y |
.i11226286 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
4 |
