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Marketing in New Zealand / Alyse Boaz.

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Material type: Text

TextPublisher: Auckland, N.Z. : Longman, 1999Edition: Second editionDescription: viii, 232 pages : illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.800993 BOA (Browse shelf(Opens below))	1	Available		A164726B
Book	North Campus North Campus Main Collection	658.800993 BOA (Browse shelf(Opens below))	1	Available		A170432B

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Previous	658.473 CHA Violence at work /	658.477 ULM Effective crisis communication : moving from crisis to opportunity /	658.575 COL Creative research : the theory and practice of research for the creative industries /	658.800993 BOA Marketing in New Zealand /	658.83 QUA Qualitative marketing research /	658.8342 BEN The smarter screen : surprising ways to influence and improve online behavior /	658.8342 BEN The smarter screen : surprising ways to influence and improve online behavior /	Next

On cover: Recommended by the New Zealand Institute of Management.

First ed. published with title: Marketing. Auckland, N.Z. : Longman Paul, 1995.

Includes bibliographical references (pages 223-225) and index.

Machine converted from AACR2 source record.

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