Marketing in New Zealand /
Boaz, Alyse
Marketing in New Zealand / Alyse Boaz. - Second edition. - viii, 232 pages : illustrations ; 24 cm
On cover: Recommended by the New Zealand Institute of Management. First ed. published with title: Marketing. Auckland, N.Z. : Longman Paul, 1995.
Includes bibliographical references (pages 223-225) and index.
0582718732 9780582718739
Marketing--New Zealand
658.800993
Marketing in New Zealand / Alyse Boaz. - Second edition. - viii, 232 pages : illustrations ; 24 cm
On cover: Recommended by the New Zealand Institute of Management. First ed. published with title: Marketing. Auckland, N.Z. : Longman Paul, 1995.
Includes bibliographical references (pages 223-225) and index.
0582718732 9780582718739
Marketing--New Zealand
658.800993