Reading ads socially / Robert Goldman.
Material type:
TextPublisher: London ; New York : Routledge, 1992Description: xii, 247 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0415054001
- 9780415054003
- 0415053994
- 9780415053990
- 659.1042
- HF5821. G58 1992
Contents:
Subjectivity in a bottle : commodity form and advertising form -- Advertising and the production of commodity-signs -- Mortise and the frame : reification and advertising form -- Legitimation ads : the story of the family and how it saved capitalism from itself -- Envy, desire and power : gender relations and the dialectics of appearance in ads -- Commodity feminism -- This is not an ad -- Levi's 501s and the "knowing wink" : commodity bricolage -- Postmodernism that failed.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1042 GOL (Browse shelf(Opens below)) | 1 | Available | A156016B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 659.1042 FRO The image factory : consumer culture, photography and the visual content industry / | 659.1042 GOL Nike culture : the sign of the swoosh / | 659.1042 GOL Sign wars : the cluttered landscape of advertising / | 659.1042 GOL Reading ads socially / | 659.1042 HOO Selling the dream : why advertising is good business / | 659.1042 JOH Imaging in advertising : verbal and visual codes of commerce / | 659.1042 KEL Advertising as multilingual communication / |
Includes bibliographical references (pages 233-239) and index.
Subjectivity in a bottle : commodity form and advertising form -- Advertising and the production of commodity-signs -- Mortise and the frame : reification and advertising form -- Legitimation ads : the story of the family and how it saved capitalism from itself -- Envy, desire and power : gender relations and the dialectics of appearance in ads -- Commodity feminism -- This is not an ad -- Levi's 501s and the "knowing wink" : commodity bricolage -- Postmodernism that failed.
Machine converted from AACR2 source record.
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