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Reading ads socially / Robert Goldman.

By: Material type: TextTextPublisher: London ; New York : Routledge, 1992Description: xii, 247 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415054001
  • 9780415054003
  • 0415053994
  • 9780415053990
Subject(s): DDC classification:
  • 659.1042
LOC classification:
  • HF5821. G58 1992
Contents:
Subjectivity in a bottle : commodity form and advertising form -- Advertising and the production of commodity-signs -- Mortise and the frame : reification and advertising form -- Legitimation ads : the story of the family and how it saved capitalism from itself -- Envy, desire and power : gender relations and the dialectics of appearance in ads -- Commodity feminism -- This is not an ad -- Levi's 501s and the "knowing wink" : commodity bricolage -- Postmodernism that failed.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1042 GOL (Browse shelf(Opens below)) 1 Available A156016B

Includes bibliographical references (pages 233-239) and index.

Subjectivity in a bottle : commodity form and advertising form -- Advertising and the production of commodity-signs -- Mortise and the frame : reification and advertising form -- Legitimation ads : the story of the family and how it saved capitalism from itself -- Envy, desire and power : gender relations and the dialectics of appearance in ads -- Commodity feminism -- This is not an ad -- Levi's 501s and the "knowing wink" : commodity bricolage -- Postmodernism that failed.

Machine converted from AACR2 source record.

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