When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
Material type: TextPublisher: New York : Columbia University Press, [1995]Copyright date: ©1995Description: xxv, 259 pages ; 24 cmContent type:- text
- unmediated
- volume
- 0231080492
- 9780231080491
- 0231080484
- 9780231080484
- 070.40688
- PN4734 .U63 1995
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 070.40688 UND (Browse shelf(Opens below)) | 1 | Available | A139986B |
Includes bibliographical references (pages 237-241) and index.
Acknowledgments -- Introduction -- 1. The Party Is Over - Where Are the Readers? -- 2. The Marketers and Managers Move In -- 3. Inside the Managed Newsroom -- 4. The Historical Roots of the Marketing and Management Revolution -- 5. Imitations of the Tube -- 6. Managers and the Mind of the Computer -- 7. The Think Tanks Spread the Word -- 8. The Cult of Colorful Tidbits -- 9. What Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapers -- 10. The "New" Daily Newspaper Newsroom - and What Our Research Tells Us About It -- 11. How Much News Is News? -- 12. Fear and the Future of Newspapers -- 13. Fighting the Good Fight Within -- 14. The Future of the Word -- Afterword -- Appendix of Tables -- Notes -- Selected Bibliography -- Index.
Machine converted from AACR2 source record.
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