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When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.

By: Material type: TextTextPublisher: New York : Columbia University Press, [1995]Copyright date: ©1995Description: xxv, 259 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0231080492
  • 9780231080491
  • 0231080484
  • 9780231080484
Subject(s): DDC classification:
  • 070.40688
LOC classification:
  • PN4734 .U63 1995
Contents:
Acknowledgments -- Introduction -- 1. The Party Is Over - Where Are the Readers? -- 2. The Marketers and Managers Move In -- 3. Inside the Managed Newsroom -- 4. The Historical Roots of the Marketing and Management Revolution -- 5. Imitations of the Tube -- 6. Managers and the Mind of the Computer -- 7. The Think Tanks Spread the Word -- 8. The Cult of Colorful Tidbits -- 9. What Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapers -- 10. The "New" Daily Newspaper Newsroom - and What Our Research Tells Us About It -- 11. How Much News Is News? -- 12. Fear and the Future of Newspapers -- 13. Fighting the Good Fight Within -- 14. The Future of the Word -- Afterword -- Appendix of Tables -- Notes -- Selected Bibliography -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 070.40688 UND (Browse shelf(Opens below)) 1 Available A139986B

Includes bibliographical references (pages 237-241) and index.

Acknowledgments -- Introduction -- 1. The Party Is Over - Where Are the Readers? -- 2. The Marketers and Managers Move In -- 3. Inside the Managed Newsroom -- 4. The Historical Roots of the Marketing and Management Revolution -- 5. Imitations of the Tube -- 6. Managers and the Mind of the Computer -- 7. The Think Tanks Spread the Word -- 8. The Cult of Colorful Tidbits -- 9. What Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapers -- 10. The "New" Daily Newspaper Newsroom - and What Our Research Tells Us About It -- 11. How Much News Is News? -- 12. Fear and the Future of Newspapers -- 13. Fighting the Good Fight Within -- 14. The Future of the Word -- Afterword -- Appendix of Tables -- Notes -- Selected Bibliography -- Index.

Machine converted from AACR2 source record.

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