MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02270cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101193948.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970708s1995 nyu b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| Canceled/invalid LC control number |
92040020 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0231080492 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780231080491 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0231080484 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780231080484 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10358407 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)33347233 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CGP |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CGP |
| Modifying agency |
UKM |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
DEBSZ |
| -- |
OCLCQ |
| -- |
ATU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN4734 |
| Item number |
.U63 1995 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
070.40688 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Underwood, Doug, |
| Relator term |
author. |
| 9 (RLIN) |
1028428 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
When MBAs rule the newsroom : |
| Remainder of title |
how the marketers and managers are reshaping today's media / |
| Statement of responsibility, etc. |
Doug Underwood. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Columbia University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1995] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 259 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 237-241) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Acknowledgments -- |
| -- |
Introduction -- |
| Miscellaneous information |
1. |
| Title |
The Party Is Over - Where Are the Readers? -- |
| Miscellaneous information |
2. |
| Title |
The Marketers and Managers Move In -- |
| Miscellaneous information |
3. |
| Title |
Inside the Managed Newsroom -- |
| Miscellaneous information |
4. |
| Title |
The Historical Roots of the Marketing and Management Revolution -- |
| Miscellaneous information |
5. |
| Title |
Imitations of the Tube -- |
| Miscellaneous information |
6. |
| Title |
Managers and the Mind of the Computer -- |
| Miscellaneous information |
7. |
| Title |
The Think Tanks Spread the Word -- |
| Miscellaneous information |
8. |
| Title |
The Cult of Colorful Tidbits -- |
| Miscellaneous information |
9. |
| Title |
What Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapers -- |
| Miscellaneous information |
10. |
| Title |
The "New" Daily Newspaper Newsroom - and What Our Research Tells Us About It -- |
| Miscellaneous information |
11. |
| Title |
How Much News Is News? -- |
| Miscellaneous information |
12. |
| Title |
Fear and the Future of Newspapers -- |
| Miscellaneous information |
13. |
| Title |
Fighting the Good Fight Within -- |
| Miscellaneous information |
14. |
| Title |
The Future of the Word -- |
| -- |
Afterword -- |
| -- |
Appendix of Tables -- |
| -- |
Notes -- |
| -- |
Selected Bibliography -- |
| -- |
Index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Newspapers |
| General subdivision |
Marketing |
| 9 (RLIN) |
712870 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Newspapers |
| General subdivision |
Management |
| 9 (RLIN) |
705833 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Newspaper publishing |
| 9 (RLIN) |
321414 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10358407 |
| b |
06-09-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
070.40688 UND |
| g |
1 |
| i |
A139986B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$24.10 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
11 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i10786569 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
