Advertising in the 60s : turncoats, traditionalists, and waste makers in America's turbulent decade / Hazel G. Warlaumont.
Material type:
TextPublisher: Westport, CT : Praeger, 2001Description: xviii, 244 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0275969320
- 9780275969325
- Advertising in the sixties
- 659.109046
- HF5813.U6 W37 2001
Contents:
Acknowledgments -- Introduction -- 1. The 1960s: Upheaval -- 2. Understanding the 60s: The 50s as a Backdrop for Social Change -- 3. The Nature of Revolt: An Aesthetic Language of Protest -- 4. Shifting the Aesthetic Gauge: Breaking Loose in the 60s -- 5. Divisiveness, Turmoil, and Dissent: An Industry Under Siege -- 6. Keeper of the Flame: The Industry Stands Firm -- 7. Co-opting and Commercializing the 60s -- 8. Advertising Creativity: Undermining Traditional Expectations -- 9. Lessening the Grip on Authority -- 10. End of an Era: Advertising's Retreat -- Selected Bibliography -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.109046 WAR (Browse shelf(Opens below)) | 1 | Available | A255740B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 659.108996073 MOS The history and advancement of African Americans in the advertising industry, 1895-1999 / | 659.109 ELL A history of English advertising. | 659.109 TUN Adland : a global history of advertising / | 659.109046 WAR Advertising in the 60s : turncoats, traditionalists, and waste makers in America's turbulent decade / | 659.1092 HEG Hegarty on advertising : turning intelligence into magic / | 659.1092 HOP My life in advertising ; & Scientific advertising : two works / | 659.10922 LOR 5 giants of advertising / |
Includes bibliographical references and index.
Acknowledgments -- Introduction -- 1. The 1960s: Upheaval -- 2. Understanding the 60s: The 50s as a Backdrop for Social Change -- 3. The Nature of Revolt: An Aesthetic Language of Protest -- 4. Shifting the Aesthetic Gauge: Breaking Loose in the 60s -- 5. Divisiveness, Turmoil, and Dissent: An Industry Under Siege -- 6. Keeper of the Flame: The Industry Stands Firm -- 7. Co-opting and Commercializing the 60s -- 8. Advertising Creativity: Undermining Traditional Expectations -- 9. Lessening the Grip on Authority -- 10. End of an Era: Advertising's Retreat -- Selected Bibliography -- Index.
Machine converted from AACR2 source record.
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