Advertising in the 60s : turncoats, traditionalists, and waste makers in America's turbulent decade /
Warlaumont, Hazel G., 1938-
Advertising in the 60s : turncoats, traditionalists, and waste makers in America's turbulent decade / Advertising in the sixties Hazel G. Warlaumont. - xviii, 244 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Acknowledgments -- Introduction -- The 1960s: Upheaval -- Understanding the 60s: The 50s as a Backdrop for Social Change -- The Nature of Revolt: An Aesthetic Language of Protest -- Shifting the Aesthetic Gauge: Breaking Loose in the 60s -- Divisiveness, Turmoil, and Dissent: An Industry Under Siege -- Keeper of the Flame: The Industry Stands Firm -- Co-opting and Commercializing the 60s -- Advertising Creativity: Undermining Traditional Expectations -- Lessening the Grip on Authority -- End of an Era: Advertising's Retreat -- Selected Bibliography -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
0275969320 9780275969325
00022341
Advertising--History--United States
HF5813.U6 / W37 2001
659.109046
Advertising in the 60s : turncoats, traditionalists, and waste makers in America's turbulent decade / Advertising in the sixties Hazel G. Warlaumont. - xviii, 244 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Acknowledgments -- Introduction -- The 1960s: Upheaval -- Understanding the 60s: The 50s as a Backdrop for Social Change -- The Nature of Revolt: An Aesthetic Language of Protest -- Shifting the Aesthetic Gauge: Breaking Loose in the 60s -- Divisiveness, Turmoil, and Dissent: An Industry Under Siege -- Keeper of the Flame: The Industry Stands Firm -- Co-opting and Commercializing the 60s -- Advertising Creativity: Undermining Traditional Expectations -- Lessening the Grip on Authority -- End of an Era: Advertising's Retreat -- Selected Bibliography -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
0275969320 9780275969325
00022341
Advertising--History--United States
HF5813.U6 / W37 2001
659.109046