Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt.
Material type: TextPublisher: Cincinnati, OH : South-Western Pub. Co., [1991]Copyright date: ©1991Description: x, 499 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0538812214
- 9780538812214
- 658.8
- HF5415.122. H86 1991
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8 HUN (Browse shelf(Opens below)) | 1 | Available | A167274B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
658.8 HOW We know what you want : how they change your mind / | 658.8 HUL Sensory marketing / | 658.8 HUM Humanistic marketing / | 658.8 HUN Modern marketing theory : critical issues in the philosophy of marketing science / | 658.8 IAC MM4 / | 658.8 IAC MM4 / | 658.8 IAC MM4 / |
"SS62AA.".
Includes bibliographical references (pages 449-478) and index.
Machine converted from AACR2 source record.
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