Modern marketing theory : critical issues in the philosophy of marketing science /
Hunt, Shelby D.,
Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt. - x, 499 pages : illustrations ; 24 cm
"SS62AA.".
Includes bibliographical references (pages 449-478) and index.
0538812214 9780538812214
Marketing.
Marketing research
Philosophy, Modern
Positivism
HF5415.122. / H86 1991
658.8
Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt. - x, 499 pages : illustrations ; 24 cm
"SS62AA.".
Includes bibliographical references (pages 449-478) and index.
0538812214 9780538812214
Marketing.
Marketing research
Philosophy, Modern
Positivism
HF5415.122. / H86 1991
658.8