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The observational research handbook : understanding how consumers live with your product / Bill Abrams.

By: Contributor(s): Material type: TextTextPublisher: Lincolnwood, IL : NTC Business Books, [2000]Copyright date: ©2000Description: xxiv, 277 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 065800073X
  • 9780658000737
Subject(s): DDC classification:
  • 658.834
LOC classification:
  • HF5415.33.U6 A25 2000
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.834 ABR (Browse shelf(Opens below)) 1 Available A410764B

At head of title: American Marketing Association.

Includes bibliographical references (pages 267-269) and index.

Machine converted from AACR2 source record.

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