The observational research handbook : understanding how consumers live with your product / Bill Abrams.
Material type: TextPublisher: Lincolnwood, IL : NTC Business Books, [2000]Copyright date: ©2000Description: xxiv, 277 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 065800073X
- 9780658000737
- 658.834
- HF5415.33.U6 A25 2000
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.834 ABR (Browse shelf(Opens below)) | 1 | Available | A410764B |
At head of title: American Marketing Association.
Includes bibliographical references (pages 267-269) and index.
Machine converted from AACR2 source record.
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