The observational research handbook : understanding how consumers live with your product /
Abrams, Bill,
The observational research handbook : understanding how consumers live with your product / Bill Abrams. - xxiv, 277 pages : illustrations ; 24 cm
At head of title: American Marketing Association.
Includes bibliographical references (pages 267-269) and index.
065800073X 9780658000737
99044308
Consumer behavior--United States
Marketing--United States
HF5415.33.U6 / A25 2000
658.834
The observational research handbook : understanding how consumers live with your product / Bill Abrams. - xxiv, 277 pages : illustrations ; 24 cm
At head of title: American Marketing Association.
Includes bibliographical references (pages 267-269) and index.
065800073X 9780658000737
99044308
Consumer behavior--United States
Marketing--United States
HF5415.33.U6 / A25 2000
658.834