Art-i-facts . . Book one : an exploration of art and design for junior secondary students / Rhana Devenport, Vaughan Rees.
Material type: TextPublisher: Sydney : McGraw-Hill, c1991Description: v, 159 p. ; 28 cmISBN:- 0074526448
- 709.94
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book | City Campus City Campus Main Collection | 709.94 DEV (Browse shelf(Opens below)) | 1 | Available | A060490B |
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Preface to the First Edition -- Preface to the Second Edition -- Preface to the Third Edition -- Preface to the Fourth Edition -- Statements of Appreciation -- Ch. 1. Introduction -- Ch. 2. Strategic Planning -- Ch. 3. The Marketing Plan -- Ch. 4. Research -- Ch. 5. Testing -- Ch. 6. The Proposition -- Ch. 7. "Back-End" Marketing -- Ch. 8. Mail Order Math -- Ch. 9. Creative Tactics -- Ch. 10. Copywriting -- Ch. 11. Art Direction -- Ch. 12. Direct Mail Formats -- Ch. 13. Production Planning -- Ch. 14. Mailing Lists -- Ch. 15. Print Media -- Ch. 16. Broadcast Media -- Ch. 17. Broadcast Creative -- Ch. 18. Telemarketing -- Ch. 19. Fulfillment -- Ch. 20. Database Marketing -- Ch. 21. Internet Marketing -- Ch. 22. Going Global -- Index.
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