MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01763cam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221109181124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
910101s1991 ||| | eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074526448 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10236508 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)27490510 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
709.94 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Devenport, Rhana |
| 9 (RLIN) |
1021350 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Art-i-facts . . |
| Number of part/section of a work |
Book one : |
| Remainder of title |
an exploration of art and design for junior secondary students / |
| Statement of responsibility, etc. |
Rhana Devenport, Vaughan Rees. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Sydney : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 159 p. ; |
| Dimensions |
28 cm. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Preface to the First Edition -- |
| -- |
Preface to the Second Edition -- |
| -- |
Preface to the Third Edition -- |
| -- |
Preface to the Fourth Edition -- |
| -- |
Statements of Appreciation -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Introduction -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Strategic Planning -- |
| Miscellaneous information |
Ch. 3. |
| Title |
The Marketing Plan -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Research -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Testing -- |
| Miscellaneous information |
Ch. 6. |
| Title |
The Proposition -- |
| Miscellaneous information |
Ch. 7. |
| Title |
"Back-End" Marketing -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Mail Order Math -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Creative Tactics -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Copywriting -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Art Direction -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Direct Mail Formats -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Production Planning -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Mailing Lists -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Print Media -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Broadcast Media -- |
| Miscellaneous information |
Ch. 17. |
| Title |
Broadcast Creative -- |
| Miscellaneous information |
Ch. 18. |
| Title |
Telemarketing -- |
| Miscellaneous information |
Ch. 19. |
| Title |
Fulfillment -- |
| Miscellaneous information |
Ch. 20. |
| Title |
Database Marketing -- |
| Miscellaneous information |
Ch. 21. |
| Title |
Internet Marketing -- |
| Miscellaneous information |
Ch. 22. |
| Title |
Going Global -- |
| -- |
Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Art, Australian |
| 9 (RLIN) |
314000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Design |
| Geographic subdivision |
Australia |
| 9 (RLIN) |
588609 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Art appreciation |
| 9 (RLIN) |
314095 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rees, Vaughan. |
| 9 (RLIN) |
1021352 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10236508 |
| b |
11-07-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
709.94 DEV |
| g |
1 |
| i |
A060490B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$23.38 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
2 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i10563817 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
|
| -- |
0 |
