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Persuasion : reception and responsibility / Charles U. Larson.

By: Material type: TextTextPublisher: Belmont, Calif. : Wadsworth Pub, [1992]Copyright date: ©1992Edition: Sixth editionDescription: 422 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0534149820
  • 9780534149826
Subject(s): DDC classification:
  • 303.342 22
LOC classification:
  • BF637.P4 L36 1991
Contents:
Part I. Theoretical Premises -- 1. Persuasion in Today's Changing World -- 2. Perspectives on Ethics in Persuasion -- 3. Traditional and Humanistic Approaches to Persuasion -- 4. Social Scientific Approaches to Persuasion -- 5. The Making, Use, and Misuse of Symbols -- 6. Tools for Analyzing Language and Other Persuasive Symbols -- Part II. Identifying Persuasive First Premises -- 7. Psychological or Process Premises: The Tools of Motivation and Emotion -- 8. Content or Logical Premises in Persuasion -- 9. Cultural Premises in Persuasion -- 10. Nonverbal Messages in Persuasion -- Part III. Applications of Persuasive Premises -- 11. The Persuasive Campaign or Movement -- 12. Becoming a Persuader -- 13. Modern Media and Persuasion -- 14. The Use of Persuasive Premises in Advertising and IMC.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 303.342 LAR (Browse shelf(Opens below)) 1 Available A069455B

Includes bibliographical references and index.

Part I. Theoretical Premises -- 1. Persuasion in Today's Changing World -- 2. Perspectives on Ethics in Persuasion -- 3. Traditional and Humanistic Approaches to Persuasion -- 4. Social Scientific Approaches to Persuasion -- 5. The Making, Use, and Misuse of Symbols -- 6. Tools for Analyzing Language and Other Persuasive Symbols -- Part II. Identifying Persuasive First Premises -- 7. Psychological or Process Premises: The Tools of Motivation and Emotion -- 8. Content or Logical Premises in Persuasion -- 9. Cultural Premises in Persuasion -- 10. Nonverbal Messages in Persuasion -- Part III. Applications of Persuasive Premises -- 11. The Persuasive Campaign or Movement -- 12. Becoming a Persuader -- 13. Modern Media and Persuasion -- 14. The Use of Persuasive Premises in Advertising and IMC.

Machine converted from AACR2 source record.

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