Normal view MARC view ISBD view

Larson, Charles U.,

Persuasion : reception and responsibility / Charles U. Larson. - Sixth edition. - 422 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Theoretical Premises -- Persuasion in Today's Changing World -- Perspectives on Ethics in Persuasion -- Traditional and Humanistic Approaches to Persuasion -- Social Scientific Approaches to Persuasion -- The Making, Use, and Misuse of Symbols -- Tools for Analyzing Language and Other Persuasive Symbols -- Identifying Persuasive First Premises -- Psychological or Process Premises: The Tools of Motivation and Emotion -- Content or Logical Premises in Persuasion -- Cultural Premises in Persuasion -- Nonverbal Messages in Persuasion -- Applications of Persuasive Premises -- The Persuasive Campaign or Movement -- Becoming a Persuader -- Modern Media and Persuasion -- The Use of Persuasive Premises in Advertising and IMC. Part I. 1. 2. 3. 4. 5. 6. Part II. 7. 8. 9. 10. Part III. 11. 12. 13. 14.

ISBN: 0534149820 9780534149826

LCCN: 91011823

Subjects--Topical Terms:
Persuasion (Psychology)

LC Class. No.: BF637.P4 / L36 1991

Dewey Class. No.: 303.342