Media and communication research methods : an introduction to qualitative and quantitative approaches / by Arthur Asa Berger.
Material type:
TextPublisher: Thousand Oaks, Calif. : Sage Publications, c2000Description: xxi, 295 p. : illISBN: - 0761918531 (pbk. : alk. paper)
- 0761918523 (alk. paper)
- 302.23072
- P91.3. B385 2000
Contents:
Introduction -- Part One. Getting Started -- What Is Research? -- Library Searches -- Part Two. Methods of Textual Analysis -- Semiotic Analysis -- Rhetorical Analysis -- Ideological Criticism -- Psychoanalytic Criticism -- Part Three. Qualitative Research Methods -- Interviews -- Historical Analysis -- Ethnomethodological Research -- Part icipant. Observation -- Part Four. Quantitative Research Methods -- Content Analysis -- Surveys -- Experiments -- A Primer on Descriptive Statistics -- Part Five. Putting It All Together -- Nineteen Common Thinking Errors to Avoid -- Writing Research Reports.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 302.23072 BER (Browse shelf(Opens below)) | 1 | Available | A246829B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 302.23072 ALT Qualitative media analysis / | 302.23072 ALT Qualitative media analysis / | 302.23072 ALT Qualitative media analysis / | 302.23072 BER Media and communication research methods : an introduction to qualitative and quantitative approaches / | 302.23072 BER Media research techniques / | 302.23072 BER Media research techniques / | 302.23072 BER Media research methods : audiences, institutions, texts / |
Includes bibliographical references and indexes.
Introduction -- Part One. Getting Started -- What Is Research? -- Library Searches -- Part Two. Methods of Textual Analysis -- Semiotic Analysis -- Rhetorical Analysis -- Ideological Criticism -- Psychoanalytic Criticism -- Part Three. Qualitative Research Methods -- Interviews -- Historical Analysis -- Ethnomethodological Research -- Part icipant. Observation -- Part Four. Quantitative Research Methods -- Content Analysis -- Surveys -- Experiments -- A Primer on Descriptive Statistics -- Part Five. Putting It All Together -- Nineteen Common Thinking Errors to Avoid -- Writing Research Reports.
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