Normal view MARC view ISBD view

Berger, Arthur Asa, 1933-

Media and communication research methods : an introduction to qualitative and quantitative approaches / by Arthur Asa Berger. - xxi, 295 p. : ill.

Includes bibliographical references and indexes.

Introduction -- Getting Started -- What Is Research? -- Library Searches -- Methods of Textual Analysis -- Semiotic Analysis -- Rhetorical Analysis -- Ideological Criticism -- Psychoanalytic Criticism -- Qualitative Research Methods -- Interviews -- Historical Analysis -- Ethnomethodological Research -- Observation -- Quantitative Research Methods -- Content Analysis -- Surveys -- Experiments -- A Primer on Descriptive Statistics -- Putting It All Together -- Nineteen Common Thinking Errors to Avoid -- Writing Research Reports. Part One. Part Two. Part Three. Part icipant. Part Four. Part Five.

ISBN: 0761918531 (pbk. : alk. paper) 0761918523 (alk. paper)

LCCN: 00008042

Subjects--Topical Terms:
Mass media--Research--Methodology
Communication--Research--Methodology

LC Class. No.: P91.3. / B385 2000

Dewey Class. No.: 302.23072