Marketing the unknown : developing market strategies for technical innovations / Paul Millier.
Material type:
TextLanguage: English Original language: French Publisher: Chichester ; New York : J. Wiley, [1999]Copyright date: ©1999Description: viii, 240 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0471986216
- 9780471986218
- Stratégie et marketing de l'innovation technologique. English
- 658.8
- HF5415.153. M55413 1999
Contents:
Acknowledgements -- Introduction -- 1. Marketing Technological Innovations -- 2. Major Marketing Problems in Technological Innovation -- 3. Basic Rules of Marketing to Answer Specific Problems -- 4. Analysing Marketing Situations -- 5. Two Possible Development Strategies -- 6. Building Up Your Business -- Conclusion -- Bibliography -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 MIL (Browse shelf(Opens below)) | 1 | Available | A246733B |
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Originally published in French by Dunod (Paris), 1997.
Includes bibliographical references (pages 219-231) and index.
Acknowledgements -- Introduction -- 1. Marketing Technological Innovations -- 2. Major Marketing Problems in Technological Innovation -- 3. Basic Rules of Marketing to Answer Specific Problems -- 4. Analysing Marketing Situations -- 5. Two Possible Development Strategies -- 6. Building Up Your Business -- Conclusion -- Bibliography -- Index.
Machine converted from AACR2 source record.
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