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Millier, Paul,

Marketing the unknown : developing market strategies for technical innovations / Paul Millier. - viii, 240 pages : illustrations ; 24 cm

Originally published in French by Dunod (Paris), 1997.

Includes bibliographical references (pages 219-231) and index.

Acknowledgements -- Introduction -- Marketing Technological Innovations -- Major Marketing Problems in Technological Innovation -- Basic Rules of Marketing to Answer Specific Problems -- Analysing Marketing Situations -- Two Possible Development Strategies -- Building Up Your Business -- Conclusion -- Bibliography -- Index. 1. 2. 3. 4. 5. 6.

ISBN: 0471986216 9780471986218

LCCN: 99013345

Subjects--Topical Terms:
New products--Marketing
Product management.

LC Class. No.: HF5415.153. / M55413 1999

Dewey Class. No.: 658.8