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Advertising in a recession : the benefits of investing for long term / edited by Patrick Barwise.

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Material type: Text

TextPublisher: Henley-on-Thames : NTC Publications, 1999Description: vii, 135 pages : illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659 ADV (Browse shelf(Opens below))	1	Available		A295224B

Previous								Next
Previous	658.880993 POM So now you want to get paid! : a practical guide to credit management in New Zealand /	658.882 ADV Advances in credit risk modelling and corporate bankruptcy prediction /	658.883 FIN The management of consumer credit : theory and practice /	659 ADV Advertising in a recession : the benefits of investing for long term /	659 CON Contemporary publics : shifting boundaries in New Media, technology and culture /	659 PUB Public communication campaigns /	659.09 BOR The fame formula : how Hollywood's fixers, fakers and star makers created the celebrity industry /	Next

On front cover: "London Business School.".

Machine converted from AACR2 source record.

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