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Advertising in a recession : the benefits of investing for long term / edited by Patrick Barwise. - vii, 135 pages : illustrations ; 24 cm

On front cover: "London Business School.".

ISBN: 1841160431 9781841160436

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.

LC Class. No.: HF5814 / .A47 1999

Dewey Class. No.: 659