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Marketing communications for local nonprofit organizations : targets and tools / Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors.

Contributor(s): Material type: TextTextPublisher: New York : Best Business Books, [2001]Copyright date: ©2001Description: 265 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0789017032
  • 9780789017031
  • 0789017024
  • 9780789017024
Other title:
  • Marketing communications for local nonprofit organisations
  • Marketing communications for local nonprofit organisations : Targets and tools
Uniform titles:
  • Journal of nonprofit & public sector marketing.
Subject(s): DDC classification:
  • 658.80014
LOC classification:
  • HF5415. M2936 2001
Contents:
Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P-People / Vaughan C. Judd -- Social Entrepreneurship: Managerial, Finance and Marketing Aspects / John T. Zietlow -- Nonprofit-Business Alliance Model: Formation and Outcomes / Sridhar Samu and Walter W. Wymer, Jr. -- Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I / Walter W. Wymer, Jr. and Becky J. Starnes -- Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II / Becky J. Starnes and Walter W. Wymer, Jr. -- Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations / Vaughan C. Judd and Betty J. Tims -- Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy / Teri Kline Henley -- Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods / Teri Kline Henley -- Expanding Your Communication Budget with Group Collaboration Technology / Donald R. Self and William C. Grayson -- Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications / Teri Kline Henley -- Fundraising Direct: A Communications Planning Guide for Charity Marketing / Adrian Sargeant and Michael Ewing -- Promotional Products: Adding Tangiblity to Your Nonprofit Promotions / Donald R. Self -- Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations / Roger Gomes and Patricia A. Knowles.
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"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, numbers 1//2 2001.".

Includes bibliographical references and index.

Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P-People / Vaughan C. Judd -- Social Entrepreneurship: Managerial, Finance and Marketing Aspects / John T. Zietlow -- Nonprofit-Business Alliance Model: Formation and Outcomes / Sridhar Samu and Walter W. Wymer, Jr. -- Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I / Walter W. Wymer, Jr. and Becky J. Starnes -- Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II / Becky J. Starnes and Walter W. Wymer, Jr. -- Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations / Vaughan C. Judd and Betty J. Tims -- Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy / Teri Kline Henley -- Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods / Teri Kline Henley -- Expanding Your Communication Budget with Group Collaboration Technology / Donald R. Self and William C. Grayson -- Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications / Teri Kline Henley -- Fundraising Direct: A Communications Planning Guide for Charity Marketing / Adrian Sargeant and Michael Ewing -- Promotional Products: Adding Tangiblity to Your Nonprofit Promotions / Donald R. Self -- Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations / Roger Gomes and Patricia A. Knowles.

Machine converted from AACR2 source record.

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