MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03678cam a22004934i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101184658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020124s2001 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002018294 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789017032 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789017031 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789017024 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789017024 |
| Qualifying information |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10134633 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2002018294 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)48906866 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415. |
| Item number |
M2936 2001 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80014 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing communications for local nonprofit organizations : |
| Remainder of title |
targets and tools / |
| Statement of responsibility, etc. |
Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing communications for local nonprofit organisations |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing communications for local nonprofit organisations : |
| Remainder of title |
Targets and tools |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Best Business Books, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2001] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
265 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, numbers 1//2 2001.". |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P-People / |
| Statement of responsibility |
Vaughan C. Judd -- |
| Title |
Social Entrepreneurship: Managerial, Finance and Marketing Aspects / |
| Statement of responsibility |
John T. Zietlow -- |
| Title |
Nonprofit-Business Alliance Model: Formation and Outcomes / |
| Statement of responsibility |
Sridhar Samu and Walter W. Wymer, Jr. -- |
| Title |
Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I / |
| Statement of responsibility |
Walter W. Wymer, Jr. and Becky J. Starnes -- |
| Title |
Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II / |
| Statement of responsibility |
Becky J. Starnes and Walter W. Wymer, Jr. -- |
| Title |
Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations / |
| Statement of responsibility |
Vaughan C. Judd and Betty J. Tims -- |
| Title |
Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy / |
| Statement of responsibility |
Teri Kline Henley -- |
| Title |
Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods / |
| Statement of responsibility |
Teri Kline Henley -- |
| Title |
Expanding Your Communication Budget with Group Collaboration Technology / |
| Statement of responsibility |
Donald R. Self and William C. Grayson -- |
| Title |
Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications / |
| Statement of responsibility |
Teri Kline Henley -- |
| Title |
Fundraising Direct: A Communications Planning Guide for Charity Marketing / |
| Statement of responsibility |
Adrian Sargeant and Michael Ewing -- |
| Title |
Promotional Products: Adding Tangiblity to Your Nonprofit Promotions / |
| Statement of responsibility |
Donald R. Self -- |
| Title |
Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations / |
| Statement of responsibility |
Roger Gomes and Patricia A. Knowles. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Nonprofit organizations |
| General subdivision |
Marketing |
| 9 (RLIN) |
374059 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 9 (RLIN) |
315770 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Self, Donald R. |
| 9 (RLIN) |
1037542 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wymer, Walter W. |
| 9 (RLIN) |
1037544 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Henley, Teri Kline. |
| 9 (RLIN) |
1037546 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Journal of nonprofit & public sector marketing. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10134633 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.80014 MAR |
| g |
1 |
| i |
A410771B |
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0 |
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cmain |
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$117.32 |
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0 |
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18 |
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0 |
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0 |
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1 |
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.i10343969 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
